In this short tip, I am going to share with you the critical importance of tracking your referral url’s.  By the end of this short tip, you will understand exactly what tracking referral url’s means and how you need to be using them to make smarter marketing decisions.

And you will even discover who to track traffic without even using a tracking link (crazy right?!)

(PLUS TWO Must-Read Announcements Inside…)

So what does tracking referral url’s mean?

Tracking referral URL’s means that you have a record of the original URL or website where a visitor began their journey before they got to you.

For example.  Bob is searching the web.  Bob goes to his favorite blog “I Heart Frisbee”.  Bob sees your banner ad for “Virtual Frisbee Class”.  Bob comes to your site.  Clicks and buys.

Lets examine these two scenarios.

If the ad Bob saw had a tracking link on it, then you would be able to know that Bob’s purchase came from that banner ad placement.  However, you would not necessarily know what website Bob saw your banner ad on.

You may be wondering… why would I even care?  (You’ll understand exactly why in a moment…)

Lets look at a second scenario.  Where Bob simply went to the “I Heart Frisbee” blog and found a fellow Fris-Lover raving about your product in a comment.  No paid ad.  No tracking link.

In this case, when Bob comes and purchase your class you will have no clue where Bob started his journey.  Bob will buy (and you’ll be grateful) but it will be as if Bob was a ghost who magically appeared in your world.  You have no idea where he came from.  And you’re equally clueless how to get more Bob’s to appear.

What’s the solution to this dilemma?

Simple.  It’s tracking referral URL’s.  When you are tracking referral URL’s you have the whole story of where Bob (or any of your prospect’s) journey began.  And it works whether you are using an actual tracking link or it is a completely organic visitor.

When you are tracking referral URLs what can you do with that juicy information?

Well lets get back to Bob.

You see that Bob, and a lot of your new customers, are coming from the “I Heart Frisbee” blog.

You can now go directly to that website and see about placing a banner ad.  Or purchasing a newsletter insertion or dedicated solo email drop.

Another option, is you can reverse engineer how to reach the “I Heart Frisbee” readers.  Here are just 3 ways you can do that.

1 – You can make a Facebook ad campaign that appears just for people who are fans of the “I Heart Frisbee” fan page

2 – You can run banner ads (through SiteScout or Adwords or even Adroll) specifically targeted to people who visit the “I Heart Frisbee” blog.

3 – You can even setup an Adwords customer match campaign where your ads display right inside of the emails (gmail’s) of people who get the “I Heart Frisbee” weekly email update.

Now that’s smart marketing!

No guessing.  No closing your eyes and throwing a dart at the board.

Tracking referral URL’s let you know your exact conversion story so you can reverse engineer it and then scale with confidence.

Must-Read Announcement #1

I am very excited and proud to announce, just this week the brilliant deb team here at ConversionFly has added Tracking Referral URL’s to ConversionFly!

It is available right now.  To every user.  There is no upgrade.  No added cost.

This means whether you are looking at your paid or free traffic, you will now have an even greater level of insight and understand to direct you in making the smartest possible marketing decisions.

Yes, even better, it works without a tracking link!

That’s right =)

Once you install your tiny 1-pixel magic code with ConversionFly even if a prospect didn’t click your tracking link or you completely forgot to use a tracking link, you will still be able to find out and understand exactly where your prospects journey began.  Identifying the most profitable sources of new leads and customers.  And then scaling with confidence.

Must-Read Announcement #2

Now that the public launch of ConversionFly has been completed and the market is continuing to buzz over ConversionFly (pun intended), we are doing some new marketing initiatives for prospective new users to get started as easily as possible.

And so (are you ready)…

Hot off the press (not available even on the web yet), as a faithful reader and followed I want to share a special link with you to get ConversionFly FREE!

That’s right, we have a complete 15-day FREE trial available right here.

No contract.  Cancel any time 🙂

This is the same exact revolutionary tracking platform we launched just a few weeks ago and rocked the market place.

We have so many new and exciting things happening inside CFly.  I don’t know when and where this free trial will be available anywhere else.  So if you have been wanting to see what everyone is raving about… if you wanted to finally have a tracking solution that does what it says it is supposed to do… that gives you the answers you need to make intelligent marketing decisions… and that now will even track your referral url’s giving you an even more complete conversion story… grab your ConversionFly FREE trial here now.