In this brief article, you are going to hear breaking news on the latest tracking innovations changing the way serious marketers like yourself are tracking, optimizing and scaling.
First, will you permit me a quick aside which I believe will set the context for what you are about to hear…
I’ve been an internet marketer for almost a decade now. In all sorts of different niches from real estate to SAS to retirement investing. And I have held every role from the head of marketing to the guy running the show.
Over the years when I find myself in the marketing trenches and I have a seasoned internet marketer at my side – we often look at each other and shake our heads…
How did we get here? I mean, when you listen to how we think about marketing, the language we use and all the weird little nuances we have mastered from years of taking some hefty marketing battle scars, it’s stunning.
As I look at the breath of knowledge and experiences that comes from years and years of internet marketing, I often wonder if you could even ever really teach someone to do what we do?
I mean, I went to college for Accounting. But college for Internet Marketing? I feel like by time they wrote the curriculum and began the course it would already be outdated.
The tested and proven marketing principles remain, but the application is constantly in flux. Ad platforms radically change on the drop of a dime. Browsers evolve without notice. User devices migrate from desktop to laptop to tablets to mobile.
This business moves incredibly fast. Insanely fast really. To stay on top of your game and experiencing continued success, you must evolve rapidly as well.
That’s one of our core values here at ConversionFly.
We believe a platform is only as good as the people behind it and their commitment to innovation.
With that I would like to share with you some of the innovations we are currently releasing. Whether you currently use ConversionFly or another tracking platform or you are still setting up your tracking, it’s important you understand the innovative things that can be done with the right tracking solution and the competitive edge they afford you.
Here are just a few of the innovations rolling out here at ConversionFly:
+ Getting Your Most Accurate Cost Data with Facebook & Adwords API Integration
The key to making smart marketing decisions is having deep funnel metrics. Deep funnel metrics are marketing numbers whose value is function of both cost and revenue.
Deep funnel metrics tell both sides of the conversion story. And each part of the tale must be as accurate as possible to generate reliable and trustworthy metrics. This means your “cost data”, how much you are spending on ads, clicks etc. must be dialed in.
To create an even higher level of accuracy when it comes to ad costs from Adwords & Facebook (the two biggest cold traffic sources for any business) we are excited to announce the coming release of a Facebook API and Adwords API integration. What this means is no longer will you be responsible for entering your ad costs. No longer will you have to update your ad costs on a regular basis to avoid having bad or outdated cost data. It will all happen automatically. All your cost data will be sent directly from Facebook and Adwords. Just another way ConversionFly is providing the most accurate tracking solution anywhere!
+ Tracking Your Recurring Billing Revenue
This is a huge one! As a good internet marketer, we almost always have a recurring subscription program. Something we bill our clients every month. Not to mention all the programs and offers we sell on payment-plans. Traditional tracking does not allow you to track this revenue with any degree of real accuracy. The best you can do is estimate how much you “think” a recurring client or “payment-plan customer” is worth.
Now thanks to a new tracking breakthrough utilizing webhooks, tracking recurring billing and payment plans will soon be possible. Webhooks are an innovative solution that uses an http callback to talk directly from your shopping cart to your tracking platform. This means new level of accuracy when it comes to tracking revenue from this all important sales source.
ConversionFly is releasing webhooks for the highest level of conversion accuracy including integrations with the popular shopping cart solutions being used today like Paypal, Stripe, SamCart, Infusionsoft just to name a few. Not only that, but this innovative integration is opening the door to all sorts of new and highly valuable metrics and reporting in the future around your retention statistics.
+ Using Powerful Page Aliasing
With ConversionFly, you will now be able to add multiple alias URLs to the first page of your funnel. Without getting weighed down in techy terms, let me keep this simple. In ConversionFly you are able to track each of your conversion paths from start to finish. So in one glimpse you can see how your campaign is performing and the actionable metrics you need to make smart marketing decisions (not just a crazy cluster of numbers you have no clue what they mean – no thanks Google Analytics 😛 )
Well once you are tracking a specific conversion funnel or path, sometimes you may want to have a number of different ways or URL’s a prospect can use to get into your funnel. Page Aliasing will give you the ability to create different starting points to the same conversion point and ConversionFly is smart enough to then allow you to group these entry points together so you can still analyze your overall funnel (again, no thanks Google Analytics with your 400 scattered entry points and non-sensical data).
You will also find Page Aliasing extremely helpful if you are running split tests on other platforms. Of course, if you are doing your homework you will want to switch all your testing and optimization over to ConversionFly’s targeted-traffic-testing soon as possible.
This is just a glimpse into the future of tracking here at ConversionFly.
To say nothing of the proprietary breakthrough technologies found only in ConversionFly like Cross-Platform Lossless Tracking, which tracks conversions across browser or devices or even if your prospect clears their cookies. And ConversionFly’s highly unique 1-Pixel Solution. Just one pixel to install. Copy, paste and done. No more juggling multiple pixels. Even better, ConversionFly’s 1-pixel solution is powered with auto-updating technology. So you never have to worry about updating your code or your tracking breaking because you forgot to!
Come inside. See the difference for yourself. Meet the most dedicate team of tracking zealots and have them in your corner as you track, optimize and scale your business. Try ConversionFly on us free today and see for yourself.
