With so many opinions about what areas you should focus on in your Marketing Campaign. It can be tough. So, where do you start?
1. Traffic?
2. Lead Capture Page/Pages?
3. Sales Pages?
4. Order Form?
5. Upsells?
You may (like we did) feel overwhelmed and not be sure where the problem exists (or if you even have one). If you are nodding your head by now, this article is for you.
FINDING THE BOTTLENECK IN YOUR MARKETING CAMPAIGN
In your opinion, your marketing campaign may look really solid. However, if you are unaware of the market’s response, you could be losing out on a ton of valuable conversions.
For example: Let’s say you have an incredible Lead Magnet out there capturing lead after lead like a champ. It’s qualifying all your prospects so they are ready for the offer to come. Your Sales Page is getting hits but then you don’t see where the drop-off happens. You are presented with so many questions and a possible diagnosis of what is wrong.
Is it…
1. My Emails?
2. My Sales Page Itself?
3. My Order Form?
4. My Product?
In this case ignorance is never bliss. Most people turn to mounds of data and spreadsheet after spreadsheet that ends up having you more confused than you were before.
While tracking is vital for your online business it can quickly begin to become a hassle to your marketing and just really not fun.
When you do find the bottleneck though, there is a huge sense of relief and then the execution to remove it begins. Knowing that you’re working on the right thing can make a huge difference in you, or even your team’s morale.
You see, while metrics are part of the solution, it is not the whole solution. The whole solution is actionable metrics.
What if you could see the bottleneck and make a decision within minutes and then adapt/optimize immediately?
Let’s use the example above: Let’s say you know that prospects are becoming leads, they love your sales page and they’re even going as far as the order form but they are stopping there (making your order form completion rate around 10%).
Now you know the bottleneck is your order form. So you’re your goal now would be to increase it to 20% plus. This would guarantee more money in your pocket without you spending a dime more on advertising or trying to get new visitors at all.
This is how you take your marketing campaign to great! ?Many times, knowing is more than half the battle.
