Welcome back to the Ultimate Guide to Marketing Funnel Metrics series!

Today, I’ll spare you my usual rant on “Assumption Marketers” vs. “Mathematical Marketers”.

Because you already know that Mathematical Marketers who KNOW their numbers with laser accuracy are the ones who make it big in this world of online marketing.

It is law.

It’s time for your next set of marketing funnel metrics.

Part 3: Acquisition Metrics:

Conversion Rate

I’ll start with the easiest one first, then let you in on a dark little secret that is destroying conversion rates for almost every marketer online today.

Sound good?

Good.

As you already know, anyone who gets started with online marketing knows that they need to convert prospects to buyers…

Your conversion rate (AKA sales conversion rate) is the percentage of prospects that turn into buyers after they go through your funnel. Simple… Or so we thought until very recently.

In the world of Internet marketing, a 1% sales conversion rate is considered decent. Anything less than that and you’re not really in the game. Of course, the goal is to always increase your conversion rate which can be done in two ways.

Now, how will you know if you’re making your money back and if your campaign is profitable unless you have accurate conversion rate metrics.

You guessed it… You won’t!

Want to know the Terrifying Conversion Rate Destroying Secret that you won’t hear anywhere else?

Check this out:

Most online marketers today don’t even have accurate conversion metrics! That is a dangerous, risky way to operate… And it’s not how the pro’s in this industry roll.

Why?

It’s because of the recent change in consumer trends online…

Get this:

67% of ALL prospects who enter your marketing funnel have one little habit that destroys the accuracy of your conversion rate.

In fact, this pesky little habit prevents you from tracking conversions with ANY accuracy.

It’s called the “device swapping habit”.

That’s right, 67% or a full 2/3 of your prospects START their journey through your funnel on their phone or tablet.

Then, when it comes time to make a buying decision, they SWITCH to their desktop or laptop computer.

(This is probably because people feel more comfortable still entering their credit card on a larger device than on a tiny screen, but I’m totally speculating on that one.)

This means your conversion rate is NOT accurate because most tracking softwares simply cannot track users across different devices, ip addresses, and locations.

However, ConversionFly can 🙂 .

Our proprietary solution has what’s known as “loss-less tracking” which totally solves the deadly problem of inaccurate conversion rates for you.

Check out the link at the bottom of this page to learn more about how loss-less tracking can increase your marketing funnel profits for you.

Average Visitor Value

Let’s get you up to speed about a marketing funnel metric that can be incredibly valuable to you if you know how to use it strategically.

Average Visitor Value is how much a prospect is worth to you when they hit your website, or entrance page in your marketing funnel.

You calculate this number by dividing your total revenue by the total number of visitors to your website or marketing funnel. Simple!

So if you made $1,000 this month and had 300 prospects visit your website your Average Visitor Value is $3.33.

Now, WHY is this so incredibly valuable to you?

Assuming you have perfectly accurate metrics, you know that a single visitor is worth $3.33 on average to you, so you can afford to spend anything less than that per visitor.

In your case for this example, you can afford to spend as high as $3.32 per click to send people to your website or landing page in your marketing funnel and STILL break even.

Now you’re able to safely and confidently invest money in acquiring visitors to your site because you now KNOW it’s going to be profitable for you!

How awesome is that?

Average Cart Value

Do you know how much a customer will spend with you when they first shop with you?

Here’s the thing…

If you can persuade someone to spend money with you… they’re typically happy to spend MORE money with you if you have legitimate value to offer.

Once a prospect converts and purchases your customer captivation offer, you’re off to the races!

Because you can easily add a click bump, reverse add-on offer, an upsell (or multiple upsells) to your front-end funnel to maximize your average cart value.

This allows you to increase revenue immediately by offering more value to your buyers while they’re “hot to buy”.

Knowing your Average Cart Value is critical because it empowers you to spend MORE money to acquire customers, allowing you spend more per click (out bidding your competitors), increase the number of retargeting ads you run and their frequency, etc.

Knowing your ACV allows you to safely SCALE your profits with confidence.

Ok, that’s all for today! Stay tuned for the 4th and final installment in the Ultimate Marketing Funnel Metrics Guide!

Oh yeah… Go here to learn how loss-less tracking can save your marketing funnel by getting you an accurate conversion rate.