Clicks and traffic are the lifeline of any online business. It’s the blood in the veins… the air in the lungs. Without clicks and traffic, you have no online business.
In this very short email, I will share with you 3 important ways to get MORE out of your clicks and traffic (more conversions, more profits, more ROI).
You probably know a few things about your traffic like
…how many visitors you are getting
…how much you are paying per click
…whether your clicks are increasing or decreasing
What I want to share with you in this particular email is about Geo-Tracking your traffic (and more importantly why you should care a lot about knowing THIS).
WHAT DOES GEO-TRACKING YOUR TRAFFIC MEAN?
Quite simply (at least on the surface), this means you are able to tell where in the world your traffic and visitors are coming from. What countries and part of the globe are seeking your products and services… when you purchase traffic where in the world are those clicks actually coming from?
WHAT DO YOU DO WITH GEO-TRACKED TRAFFIC?
#1. Intelligently Guiding Your Ad Spends
Whether you are investing your ad dollars on Facebook, Adwords or even solo email drops or CPA networks, these days most platforms will give you the option to choose what parts of the world to include when displaying your ads.
Knowing where in the world your current visitors and traffic come from is a massive help when setting up your ads.
Geo-Tracking can allow you to uncover perhaps an entire pocket of the world or a country where you thought you were getting a ton of traffic, but there is actually a huge traffic gap. Identifying these gaps are a doorway to new growth.
And the beauty of Geo-Tracking is that most marketers and your competition are not doing it. They usually make the easy, lazy choice and only serve their ads to the “US Market”. This inflates the bid and click cost. Geo-Tracking can help you uncover markets your competitors are too lazy and too foolish to know about. This means huge traffic opportunities at bargain prices 🙂
#2. Saving You From Click-Fraud!
If you have been in the traffic buying game for any length of time you know the pain and well-justified paranoia around click-fraud. When working with established leading ad networks like Google Adwords, Facebook and Twitter you know you are getting what you pay for. However, there are other niche-specific and smaller pockets of traffic that can be… well there’s no nice way to say it, some of them are “shady”.
Click-fraud is when you purchase a certain ad buy and then through tricks and hacks or even just one guy in his basement somewhere halfway across the planet, you get a TON of clicks, but they aren’t real.
You get zero conversions. And your hard earned ad dollars go bye-bye down the toilet.
You can literally be losing $1,000’s in traffic!
Geo-Tracking your traffic is just one way to safe-guard yourself against click-fraud. You can purchase an email insertion or banner buy and specify US clicks only. Then you can easily monitor your traffic and if you find out that 95% of the traffic came from a country you can’t even pronounce, bingo! You caught the bogus clicks.
This even includes detecting “padding” where an ad provider may send you “some” legitimate clicks along with “some” fraudulent clicks. If you are not monitoring your clicks for click-fraud, Geo-Tracking being just one measure, you are setting yourself up for a loss.
#3. Identifying Strategic Business Growth Opportunities
Last, the beauty of Geo-Tracking is it can open your eyes to business growth opportunities you have never noticed before.
Lets say you have a blog and a podcast. You take a closer look at your Geo-Tracking and discover you have a soaring fan base in Germany! Well now you can think about forming strategic partnerships with other marketers in Germany. Or at the very least, you have the insights to now look for specific ad buying opportunities like a German magazine or German e-newsletter you never had thought of before.
Now comes the tricky part…
How in the world (pun intended) do you get your traffic Geo-Tracked?
Until now the options were pretty much Google Analytics. Which if you have ever tried to mess with Google Analytics you know you need to be a brain surgeon and a rocket scientist! Even then it usually turns into a mess.
Well, I’m thrilled to announce we have just added Geo-Tracking to ConversionFly!
This is just ONE of the many new advancements being released in ConversionFly.
Even though we have invested well into the six-figures in dollars & time building the most cutting edge, world-class tracking solution… we are not done. This one advancement alone has cost us weeks and $1000’s in development.
Best part is, you still get into ConversionFly for just a few bucks 🙂
Even better, you get to enjoy advanced tracking features only the savviest of marketers are using, without the complexity and massive training required to use say Google Analytics.
(Literally, you can be up and tracking in less than the time it takes you to watch an episode of your favorite TV show. Just a couple point and clicks, cut and pastes. And viola. You’ll be Geo-Tracking your traffic, and a whole lot more!)
Be sure to click this link now.
